FE was created for and inspired by the spirit of hockey fans. The FE brand is named after iron on the periodic table.

Symbolizing the strength and versatility of iron, FE products are created from high-quality, 100% recycled performance fabrics. FE is crafted with the fans in mind to make you feel not just part of the team, but part of your city. It's not just a brand, it's a lifestyle.

The Highland Mint, established in the early 1980s, offers comprehensive services in a 40,000 square foot facility in Melbourne, Florida. Our capabilities include layout and design, sculpting, die making, metal processing, stock tooling, and packaging and framing.

We provide authentic sports memorabilia and collectibles from your favorite professional sports teams.

Barstool Sports is a digital media company that creates sports content and is known for its influential social media presence.

The Entain Foundation, launched in September 2019, aims to lead safer betting and gaming while supporting the communities in which it operates. In addition to the global Foundation, they operate the Entain Foundation US, a dedicated US-based not-for-profit. In November 2020, the Group committed to investing £100m in good causes over five years.

Wager Score puts responsible gaming in the hands of bettors who unlock access to a patented financial empowerment tool to bet smarter.

What is BILI? In short, BILI enables creator driven commerce.
We’re a platform designed to help creators share and sell products they love.
We connect creators and brands, providing the insights, expertise, products, and platform that empower both sides to take control of their social commerce.

Tim Hortons is a Canadian coffee and restaurant chain that was founded by Tim Horton, a former NHL player, to create a place where everyone could feel at home.

SurgiCore is comprised of 11 state-of-the-art ambulatory surgery centers (ASCs) located in the Tri-State area. Our facilities are used by world-renowned physicians, surgeons and anesthesiologists who are committed to highly personalized patient safety and care. With access to advanced medical technology, highly credentialed physicians and convenient locations in New York and New Jersey, more surgeons are choosing to do business with SurgiCore.

’47 is a sports lifestyle brand that uniquely melds sport and style.

500 LEVEL: a sports fan website made by the fans, for the fans. We coined a concept that is unique, fresh and bold. Since no two fans are alike, their fan gear shouldn't be either.

It's our mission to send our fans the most comfortable t-shirt they've ever worn. A graphic tee that will be at the top of the shirt rotation after every wash! We've always believed that whether you're at the ballpark or hosting a watch party at home, no fan should sacrifice their comfort to represent their fandom.

Officially Licensed, Fan Designed. This is 500 LEVEL

BreakingT is a pioneer in real-time sports merchandise. We monitor soc­ial media data to identify the biggest moments in sports, and immediately commemorate them with fan apparel.

We operate our business like a newsroom with new releases happening as fast as trends are breaking on social media.

The Big 6 Hockey Manager is an application-based game that comprises the six international hockey teams that have influenced the development of this kind of sport worldwide and are traditionally considered the strongest ones around the globe.

Explore NHL video games from Electronic Arts, a leading publisher of games for the PC, consoles and mobile.

Fanatics is the market leader for licensed sports merchandise and offers the largest assortment of fan gear.

FOCO is a leading manufacturer of sports and entertainment merchandise, with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. With major sports and entertainment licenses at our disposal along with a powerful infrastructure, a dedicated team, and a broad variety of products, our company is reaching new heights every day.

Frameworth is a proud licensee of the NHL Alumni Association, and has been producing high quality signed and unsigned NHL memorabilia to commemorate the stars of yesterday and their legendary performances alongside the stars of today. Frameworth sells a variety of different memorabilia styles, from framed photos, canvas pieces, jerseys and everything in between selling directly to hockey fans on frameworth.com and through its many coast-to-coast retail partners.

Funko is a leading pop culture lifestyle brand. They provide connection to pop culture with a product line that includes vinyl figures, action toys, plush, apparel, board games, housewares, NFTs and accessories. As the world’s largest proprietor of licenses, entertainment enthusiasts display their fandom through the lens of Funko products.

Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has over 4,400 salons throughout the United States and Canada, making it the world’s largest salon brand. Partners with the NHL, NHLPA, and NHLAA.

Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Partners with the NHL, NHLPA, and NHLAA.

Inglasco, a household name in the world of hockey since the company’s 1976 inaugural year.
The exclusive Official Game Puck supplier to all 32 NHL® teams and the leader in the licensed ice hockey puck industry.
Inglasco is recognized for product quality and reliability making it the #1 North American hockey puck distributor and industry leader showcasing a vast selection of licensed and custom promotional products.

Major League Socks began in 2015, when Babsocks were dreamt up by two lifelong fans in a hockey locker room in Toronto. The NHL Alumni collection is an official partnership with the NHL Alumni Association that gives hockey fans’ childhood heroes from all eras the fashion tributes they deserve. They're the legends of the game, now available for your feet.

Mustang Products manufactures a broad line of consumer products under Sport Licensed Brands including the NHL Alumni Association.

Hockey is played at high speed with expert precision, and the same is true when you’re moving money across borders. That’s why the NHLAA partnered with OFX to offer you game-changing exchange rates and 24/7 support from currency experts who know their game. Try OFX today!

Redzone Cases is Officially Licensed by the NHLAA and various organizations. Redzone Cases is a professionally run business & deals only in 100% genuine Officially Licensed Products. Partners with the NHLPA and NHLAA.

Rogers Media is a media company that is reimagining the future of sports and media by innovating at the intersection of data, technology, and audience engagement.

The Bank of Nova Scotia, operating as Scotiabank, is a Canadian multinational banking and financial services company headquartered in Toronto, Ontario.

Streaker Sports is a lifestyle brand that creates heritage-inspired apparel focusing on sports culture: the iconic moments, teams, athletes, personalities, movies and art that have shaped the landscape of sports.

Sweet is a broad-scale enterprise NFT solution taking a user-friendly, consumer-first, environmentally conscious approach to digital collectables. Partners with the NHL, NHLPA, and NHLAA.

Uncanny Brands plays in such categories as plush toys (Bleacher Creatures), appliances (Uncanny Brands Appliances), bedroom and bedding (Sleep Squad) and collectible artwork (Phenom Gallery), all featuring favorite sports and entertainment brands. To capture the spirit of being fun yet faithful to the fans we serve, we feel that the name Uncanny expresses our mission perfectly.

Upper Deck is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles.