Our Mission: Honour the Past

Mission: To ‘Honour The Past’ by ‘Making Tomorrow Better Than Today’ for our entire hockey family.

What We Do:

The transition from a structured life of an NHL player to post-career can be daunting. With your support, we empower retired NHL players and their families by providing invaluable resources from e-learning, career guidance, networking opportunities, and a diverse array of health and wellness services to all NHL Alumni members and their families. These tools not only help them navigate life after hockey, but also enrich their lives, and support the hockey communities that have cheered them on throughout their careers.

How We Do It:

With every purchase you make, a portion of the proceeds fuels our mission of making tomorrow better than today. Through our group licensing program, where we use passive and active rights that helps us fund and deliver a dedicated team of wellness experts, diverse transition and educational resources, and meaningful connection opportunities through NHLAA events.

Why We Do It:

We believe in honoring the legends who built the game you love. Your support makes you part of our team, creating a lasting impact for retired players, their families, and the causes.

NHLAA Initiatives