Our Mission: Honour the Past

The NHL Alumni Association (NHLAA), established in 1999, is a charitable organization in Canada and the US that serves as a passionate advocate devoted to bettering the lives of its members (all former NHL players).

The NHLAA exemplifies this commitment to its members in many different ways including financial assistance, commercializing player's rights, emotional support, physical care, post playing career transition and family aid, all in furtherance of its efforts to 'Honor the Past'. Since its inception, the NHLAA has acted as a liaison with its local chapters and has become the largest membership association for retired professional hockey players.

NHLAA Initiatives

The NHLAA's Mission Statement is to 'Honour the Past'. In June 2017, we launched the NHL Alumni Association's Group Licensing Program. The Group Licensing Program enables the NHLAA to use the collective personality rights of members in the marketplace for the benefit of NHLAA programs. Currently, over 1000 NHL Alumni members have signed on to the NHL Alumni Association's Group Licensing Program, including the likes of Wayne Gretzky, Mark Messier, Ray Bourque, Patrick Roy, Steve Yzerman, Jean Beliveau, Mats Sundin, Teemu Selanne, Johnny Bower and nearing 100 other Hall of Famers.

As a result of this program, the NHLAA has been able to foster positive business relationships with over 20 licensees, partners and sponsors including Molson-Coors, Corby Spirit and Wine/ J.P. Wiser's, Rogers Communications, Upper Deck and EA Sports.

Beyond the Group Licensing Program, the NHLAA utilizes other key initiatives to support NHL Alumni members, including, player appearances, pro-am tournaments, career transition program, annual stick auction, and much more.