SPONSORSHIP - UPPER DECK
Only alumni association trading card set in professional sports.
The NHL Alumni Association is proud to partner with Upper Deck, the global leader in sports and entertainment collectibles. We are proud to bring to life the only alumni-exclusive trading card set in professional sports. This collaboration puts the spotlight back on former NHL players, giving fans a chance to reconnect with some of the greatest names in hockey history. We are pleased to reintroduce so many fan favourite players who haven’t appeared on a trading card since their NHL playing days.
Through this partnership, we’ve established a platform that:
- Reintroduces legendary players to new generations of fans
- Preserves hockey history through authentic memorabilia
- Provides direct engagement for NHL Alumni with both trading card retailers consumers.
- Features hundreds of players who haven’t appeared on a card since retiring from the NHL
NHL Alumni member, 20 year NHL veteran, Teppo Numminen signing his cards for the next NHLA Upper Deck set; Engrained Icons
Upper Deck’s long-standing commitment to quality and authenticity made them a natural partner for this initiative. With exclusive access to our roster of over 2,000 former NHL players, Upper Deck has created a unique product line that includes:
- Alumni-exclusive trading card sets
- Limited-edition autographs and memorabilia
- Special thematic releases celebrating historic careers and unforgettable moments
- Card sets sold at Tim Hortons across Canada, featuring NHL Alumni alongside current NHL stars, Olympians, and PWHL players—a full-circle celebration of hockey’s past, present, and future
The President of Upper Deck Jason Masherah is thrilled with our partnership “The NHL Alumni Association has proven to be an important catalyst in our business, differentiating our product portfolio to include trading cards and autographs from some of the greatest players to ever play the game of hockey.”
“The NHL Alumni Association is excited to continue ‘Honoring the Past’ alongside our long-standing partners at Upper Deck,” said Glenn Healy, Executive Director of the NHL Alumni Association. “Upper Deck trading cards have always played an integral part in preserving the legacy of hockey. This announcement ensures that fans and collectors of all ages can celebrate the iconic NHL Alumni, who built the game we all love. We look forward to working with Upper Deck to keep bringing fans one step closer to the history of our game.”