Genesis Canada was looking for an opportunity to provide some of their dealerships and key clients with an exclusive experience that would create a lifetime of memories and brand loyalty for Genesis. To facilitate this in a dynamic and impactful way, Genesis Canada partnered with the NHL Alumni Association (NHLAA) to co-host the Third Annual Genesis Owner’s Cup at the beautiful Muskoka Bay Resort in Gravenhurst, Ontario. This exclusive annual event brings together Genesis owners, VIP guests, and NHL Alumni legends for two days of unparalleled camaraderie and golf.

Together, the NHLAA and Genesis ensured this event was more than just a golf tournament; it was an unforgettable experience steeped in luxury and a shared passion for both automotive excellence and Canada’s favourite sport. The presence of celebrated NHL Alumni truly elevated the event, offering Genesis owners and VIPs a unique opportunity to interact with their hockey heroes in a relaxed and engaging setting. The commitment of the NHL Alumni Association to “Honouring the Past” through charitable initiatives resonated deeply with Genesis’s own philosophy of “Son-Nim,” which holds their customers in high esteem as “honoured guests.” This shared value of caring for people was evident throughout the entire event. NHL icons such as Paul Henderson, Bryan Trottier, Steve Thomas, Carlo Colaiacovo and Mike Johnson joined, with NHLAA Executive Director Glenn Healy serving as MC, provided an exceptional opportunity for personal interaction for all of Genesis’s owners. The NHLAA’s marketing department is dedicated to providing unforgettable experiences and fostering meaningful relationships for our corporate partners, their customers & employees and our NHL Alumni membership.