FANATICS AND THE NHL ALUMNI ASSOCIATION LAUNCH
‘HONOUR THE PAST’ APPAREL COLLECTION

March 20, 2025 – Toronto, ON – Fanatics, in partnership with the NHL Alumni Association (NHLAA), today announced the launch of the “Honour The Past” Apparel Collection. This exclusive line, which will initially feature four premium items and expand over time, allows fans to support causes that benefit the entire hockey community while celebrating the legendary lineage of NHL Alumni who built the game. The collection is now on sale at Fanatics.com and NHLShop.com.

“The ‘Honour The Past’ Collection is more than just merchandise – it is a way for fans and our members to help ‘make tomorrow better than today’ for our entire hockey family,” said Glenn Healy, president & executive director of the NHL Alumni Association. “By wearing the NHL Alumni crest, you are ensuring the legacy of the countless NHL Alumni who shaped the game we love lives on. We invite all fans to ‘Live The Legacy’ by sporting this exclusive collection that helps us honour the past while focusing on building a brighter future for all.”
The full assortment features products from the Fanatics NHL Authentic Pro line which mirrors the attire worn by the league’s current players, coaches and trainers. Each piece in the collection proudly displays the NHLAA logo across the front or left chest, honouring the legendary NHL players who have made their mark on the game.
Initial products from the collection include:

Authentic Pro Performance Tee – Strategically placed ventilation ensuring comfort and breathability.
Authentic Pro Fleece Pullover Hoodie – Breathable fleece fabric offering warmth and comfort.
Authentic Pro Polyester Polo – Side ventilation to keep cool and comfortable.
Authentic Pro Quarter Zip – A versatile layer that adds warmth while maintaining breathability.

“Fanatics is thrilled to partner with the NHL Alumni Association on this collection,” said Keith Leach, Fanatics VP & GM, NHL. “This line serves as a tribute to the game’s icons and alongside the NHLAA, we’re proud to curate this premium apparel that connects fans directly with the legendary players who built the foundation of hockey as we know it today.”

Every purchase generates royalties that will flow directly to the NHL Alumni Association’s impact programs, supporting charities meaningful to the hockey community while strengthening essential health and transition services for retired players and their families. These comprehensive resources include specialized mental and physical wellness experts alongside educational programs designed to help former players find continued success following their on-ice playing careers.

The “Honour The Past” Collection is currently available for purchase at Fanatics.com and NHLShop.com and will be featured at an exclusive in-store signing launch event today (March 20th) at the NHL Flagship Store in NYC (385 9th Ave in Manhattan) with NHL Alumni Mike Richter, Adam Graves, Pat Flatley, and Glenn Healy.
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About NHL Alumni Association:
The NHL Alumni Association (NHLAA), established in 1999, is a not-for-profit organization devoted to bettering the lives of all former NHL players and their families. The NHLAA exemplifies this commitment to its members in many different ways, including financial assistance, mental and emotional wellness support, physical care, post-playing career transition and family aid, all in furtherance of its efforts to ‘Honour the Past’. Since its inception, the NHLAA has become the largest membership of retired professional hockey players and focuses on making tomorrow better than today for all NHL Alumni throughout their journey. To learn more, and to view our latest news posts, please visit us at www.nhlalumni.com.

About Fanatics Commerce:
Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com.
Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).