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TORONTO (<\/b>November 3<\/b>, 2022) <\/b>\u2013<\/span> The <\/span>Canadian Cancer Society<\/span><\/a> (CCS) announced today it is expanding its partnership with the <\/span>National Hockey League (NHL\u00ae)<\/span><\/a> and the <\/span>National Hockey League Players\u2019 Association (NHLPA)<\/span><\/a> with the launch of <\/span>Same Team<\/b> \u2013 a dynamic new awareness campaign highlighting the importance of working together to save and improve the lives of people across Canada affected by all types of cancer.\u00a0<\/span><\/p>\n The NHLPA, the NHL and CCS have an established partnership through their annual fundraising initiative, Hockey Fights Cancer<\/span>TM<\/span> (HFC) that enables CCS\u2019s delivery of a nationwide support program for people living with and beyond cancer, their families and caregivers. Building on the long-standing success of HFC, the three organizations, along with the NHL Alumni Association, have developed Same Team to engage a broader audience with the message that <\/span>when it comes to cancer, we\u2019re all on the same team. <\/b>\u00a0\u00a0<\/span><\/p>\n \u201cWe deeply value our work with the NHL and the NHLPA. Innovative partnerships like this invite Canadians to engage with and contribute to CCS\u2019s mission in unique ways,\u201d says Pamela Mollica, Executive Vice-President of Marketing and Communications, Canadian Cancer Society. \u201cThe Same Team campaign celebrates our organizations\u2019 shared commitment to the cause and reminds hockey fans that together, we can change the future of cancer forever.\u201d\u00a0<\/span><\/p>\n <\/p>\n An emotional Same Team campaign debuts this week with a first-of-its-kind video featuring some of hockey\u2019s most notable legends and current superstars.\u00a0The participating players range across many eras of the sport and represent several different teams that have been affected by cancer \u2013 all sharing ice time, the team bench and a commitment to the cause. Some of the players showcased include Connor McDavid, Sidney Crosby and Auston Matthews, alongside cancer survivors Mario Lemieux, Phil Kessel and Saku Koivu. The video also includes Hockey Hall of Fame forwards Guy Lafleur, Mike Bossy and Dale Hawerchuk \u2013 all of whom passed away from cancer.\u00a0<\/span><\/p>\n \u201cBringing current NHL players together on screen with some of the legends of the game for this campaign reinforces the message that we are all on the Same Team. Just as\u00a0<\/span>cancer has affected players and hockey fans alike, together we share in this fight,\u201d says Mathieu Schneider, NHLPA Special Assistant to the Executive Director.\u00a0<\/span><\/p>\n <\/p>\n Kim Davis, NHL Senior Executive Vice President of Social Impact, Growth Initiatives and Legislative Affairs adds, \u201cFor decades, the NHL has worked across our Clubs and alongside the Players\u2019 Association to support members of our hockey community and those beyond who are fighting cancer. The Canadian Cancer Society is leveraging hockey\u2019s most powerful and inspiring asset \u2013 its community of people \u2013 who time and time again come together in difficult moments and become a source of strength for one another.\u201d<\/span><\/p>\n <\/p>\n Glenn Healy, Executive Director of the NHLAA said<\/strong>, \u201cThe three most devastating words anyone can ever receive are \u2018You Have Cancer\u2019. We\u2019ve seen Legends of our game and members of our hockey family fight this great battle; our work has only begun. We are stronger together and with the NHL, the NHLPA, and the Canadian Cancer Society on the Same Team, we will fight and beat this horrific disease.\u201d<\/span><\/p>\n <\/p>\n #SameTeam\u00a0<\/b><\/p>\n Hockey fans from across Canada are encouraged to join the #SameTeam by posting a photo of themselves wearing their favourite team\u2019s jersey, or alongside friends and family sporting rival gear, to their social media channels using the hashtag <\/span>#SameTeam<\/b> and tagging @cancersociety, @NHL, @NHLPA and @NHLAlumniAssociation, as well as their friends and colleagues so that they can also show their support.\u00a0<\/span><\/p>\n <\/p>\n Visit <\/span>cancer.ca\/SameTeam <\/b>for more information and for a full list of ways to get involved.\u00a0<\/span><\/p>\n <\/p>\n -30-<\/span><\/p>\n <\/p>\n For more information, to inquire about multimedia assets or to book an interview with spokespeople representing CCS, the NHL, the NHLPA or the NHLAA, please contact:<\/span><\/p>\n <\/p>\n Greg McIsaac<\/b><\/p>\n Junction Communications<\/span><\/p>\n 416-458-3591<\/span><\/p>\n greg@junctioncommunications.com<\/span><\/a><\/p>\n <\/p>\n Veshani Sewlall<\/b><\/p>\n Specialist, Fundraising Communications, Canadian Cancer Society<\/span><\/p>\n veshani.sewlall@cancer.ca<\/span><\/a><\/p>\n <\/p>\n The same team video can be viewed here:<\/span><\/p>\n Website <\/span>–<\/span> Join the #SameTeam | Canadian Cancer Society<\/span><\/a>\u00a0<\/span><\/p>\n YouTube – <\/span>NHL Legends All Play on the Same Team – YouTube<\/span><\/a><\/p>\n <\/p>\n About CCS<\/i><\/b><\/p>\n The Canadian Cancer Society works tirelessly to save and improve lives. We fund the brightest minds in cancer research. We provide a compassionate support system for all those affected by cancer, from and for all types of cancer. As the voice for people who care about cancer, we work with governments to shape a healthier society. No other organization does all that we do to make lives better today and transform the future of cancer forever.<\/span><\/p>\n Help us make a difference. Call 1-888-939-3333 or visit\u00a0cancer.ca today.<\/span><\/p>\n <\/p>\n About the NHL<\/i><\/b><\/p>\n The National Hockey League (NHL\u00ae), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League\u2019s international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports \u2013 the Stanley Cup<\/span>\u00ae<\/span>. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, WBD Sports and NHL Network\u00a0in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics and Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League\u2019s digital assets on mobile devices via the free NHL\u00ae App; across nine social media platforms; on SiriusXM NHL Network Radio\u2122; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League\u2019s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL\u2019s social and digital platforms.<\/span><\/p>\n \u00a0<\/span><\/p>\n The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL\u2019s Hockey Is For Everyone\u2122 initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.<\/span><\/p>\n <\/p>\n About the National Hockey League Players’ Association<\/i><\/b><\/p>\n The National Hockey League Players’ Association, established in 1967, is a labour organization whose members are the players in the National Hockey League. The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 22 years, more than 80,000 deserving children in 34 countries have benefited from the players’ donations of hockey equipment. NHLPA Goals & Dreams has donated more than\u00a0$26 million\u00a0to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit\u00a0<\/span>www.nhlpa.com<\/span><\/a>.<\/span><\/p>\n <\/p>\n About the NHL Alumni Association\u00a0<\/i><\/b><\/p>\n The NHL Alumni Association (NHLAA), established in 1999, is an organization devoted to bettering the lives of all former NHL players and their families. The NHLAA exemplifies this commitment to its members in many different ways, including financial assistance, mental and emotional wellness support, physical care, post-playing career transition and family aid, all in furtherance of its efforts to \u2018Honour the Past\u2019. Since its inception, the NHLAA has become the largest membership of retired professional hockey players and focuses on making tomorrow better than today for all NHL Alumni throughout their journey. To learn more, and to view our latest news posts, please visit us at <\/span>www.nhlalumni.com<\/span><\/a>.<\/span><\/p>\n <\/p>\n