{"id":6935,"date":"2025-07-15T14:27:49","date_gmt":"2025-07-15T14:27:49","guid":{"rendered":"https:\/\/nhlalumni.com\/?page_id=6935"},"modified":"2025-08-07T17:08:50","modified_gmt":"2025-08-07T17:08:50","slug":"case-study-upper-deck","status":"publish","type":"page","link":"https:\/\/nhlalumni.com\/?page_id=6935","title":{"rendered":"Case Study | Upper Deck"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6935\" class=\"elementor elementor-6935\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4229c47 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"4229c47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f31818\" data-id=\"2f31818\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95b7bd1 elementor-widget elementor-widget-heading\" data-id=\"95b7bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE STUDY - LICENSEE <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f1015f e-flex e-con-boxed e-con e-parent\" data-id=\"3f1015f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1cdd4 elementor-widget elementor-widget-spacer\" data-id=\"dd1cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fc260 e-flex e-con-boxed e-con e-parent\" data-id=\"75fc260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ba7173 e-con-full e-flex e-con e-child\" data-id=\"8ba7173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-616c335 e-con-full e-flex e-con e-child\" data-id=\"616c335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a32313 elementor-widget elementor-widget-image\" data-id=\"5a32313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5916\" alt=\"\" srcset=\"https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-150x150.png 150w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-300x300.png 300w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-768x768.png 768w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-570x570.png 570w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck-400x400.png 400w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/06\/Carly-Napier-Upper-Deck.png 1024w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a3666c e-con-full e-flex e-con e-child\" data-id=\"8a3666c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcc0db elementor-widget elementor-widget-heading\" data-id=\"dbcc0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SPONSORSHIP - UPPER DECK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd488b elementor-widget elementor-widget-heading\" data-id=\"9fd488b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Only alumni association trading card set in professional sports.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3646dfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3646dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a852ff elementor-widget elementor-widget-text-editor\" data-id=\"7a852ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The NHL Alumni Association is proud to partner with Upper Deck, the global leader in sports and entertainment collectibles. We are proud to bring to life the only alumni-exclusive trading card set in professional sports. This collaboration puts the spotlight back on former NHL players, giving fans a chance to reconnect with some of the greatest names in hockey history. We are pleased to reintroduce so many fan favourite players who haven\u2019t appeared on a trading card since their NHL playing days.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b833c81 e-grid e-con-full e-con e-child\" data-id=\"b833c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a7b6f elementor-widget elementor-widget-text-editor\" data-id=\"19a7b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Through this partnership, we&#8217;ve established a platform that:<\/p><ul><li>Reintroduces legendary players to new generations of fans<\/li><li>Preserves hockey history through authentic memorabilia<\/li><li>Provides direct engagement for NHL Alumni with both trading card retailers consumers.<\/li><li>Features hundreds of players who haven\u2019t appeared on a card since retiring from the NHL<\/li><\/ul><p><em>NHL Alumni member, 20 year NHL veteran, Teppo Numminen signing his cards for the next <strong>NHLA Upper Deck<\/strong> set; <strong>Engrained Icons<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57cccd3 elementor-widget elementor-widget-image\" data-id=\"57cccd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/08\/UD-Photo-384x400.png\" title=\"UD-Photo\" alt=\"UD-Photo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa4cf2 elementor-widget elementor-widget-text-editor\" data-id=\"efa4cf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Upper Deck\u2019s long-standing commitment to quality and authenticity made them a natural partner for this initiative. With exclusive access to our roster of over\u00a02,000 former NHL players, Upper Deck has created a unique product line that includes:<\/p><ul><li>Alumni-exclusive trading card sets<\/li><li>Limited-edition autographs and memorabilia<\/li><li>Special thematic releases celebrating historic careers and unforgettable moments<\/li><li>Card sets sold at Tim Hortons across Canada, featuring NHL Alumni alongside\u00a0current NHL stars, Olympians, and PWHL players\u2014a full-circle celebration of hockey\u2019s past, present, and future<\/li><\/ul><p>The President of Upper Deck Jason Masherah is thrilled with our partnership \u201cThe NHL Alumni Association has proven to be an important catalyst in our business, differentiating our product portfolio to include trading cards and autographs from some of the greatest players to ever play the game of hockey.\u201d<\/p><p>\u201cThe NHL Alumni Association is excited to continue \u2018Honoring the Past\u2019 alongside our long-standing partners at Upper Deck,\u201d said Glenn Healy, Executive Director of the NHL Alumni Association. \u201cUpper Deck trading cards have always played an integral part in preserving the legacy of hockey. This announcement ensures that fans and collectors of all ages can celebrate the iconic NHL Alumni, who built the game we all love. We look forward to working with Upper Deck to keep bringing fans one step closer to the history of our game.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665998b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"665998b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d727fc e-flex e-con-boxed e-con e-parent\" data-id=\"1d727fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY &#8211; LICENSEE SPONSORSHIP &#8211; UPPER DECK Only alumni association trading card set in professional sports. The NHL Alumni Association is proud to partner with Upper Deck, the global leader in sports and entertainment collectibles. We are proud to bring to life the only alumni-exclusive trading card set in professional sports. This collaboration puts &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6935","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/pages\/6935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nhlalumni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6935"}],"version-history":[{"count":5,"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/pages\/6935\/revisions"}],"predecessor-version":[{"id":7855,"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/pages\/6935\/revisions\/7855"}],"up":[{"embeddable":true,"href":"https:\/\/nhlalumni.com\/index.php?rest_route=\/wp\/v2\/pages\/6921"}],"wp:attachment":[{"href":"https:\/\/nhlalumni.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}