{"id":6929,"date":"2025-07-15T14:21:50","date_gmt":"2025-07-15T14:21:50","guid":{"rendered":"https:\/\/nhlalumni.com\/?page_id=6929"},"modified":"2025-10-28T15:38:15","modified_gmt":"2025-10-28T15:38:15","slug":"case-study-hyundai-canada","status":"publish","type":"page","link":"https:\/\/nhlalumni.com\/?page_id=6929","title":{"rendered":"Case Study | Genesis Owner&#8217;s Cup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6929\" class=\"elementor elementor-6929\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4229c47 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"4229c47\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f31818\" data-id=\"2f31818\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95b7bd1 elementor-widget elementor-widget-heading\" data-id=\"95b7bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CASE STUDY - SPONSORSHIP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3f1015f e-flex e-con-boxed e-con e-parent\" data-id=\"3f1015f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1cdd4 elementor-widget elementor-widget-spacer\" data-id=\"dd1cdd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75fc260 e-flex e-con-boxed e-con e-parent\" data-id=\"75fc260\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ba7173 e-con-full e-flex e-con e-child\" data-id=\"8ba7173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-616c335 e-con-full e-flex e-con e-child\" data-id=\"616c335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-188d7c5 elementor-widget elementor-widget-image\" data-id=\"188d7c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"252\" src=\"https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-1024x359.png\" class=\"attachment-large size-large wp-image-8785\" alt=\"\" srcset=\"https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-1024x359.png 1024w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-300x105.png 300w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-768x269.png 768w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-1536x538.png 1536w, https:\/\/nhlalumni.com\/wp-content\/uploads\/2025\/10\/Genesis-Owners-Cup-2048x718.png 2048w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a3666c e-con-full e-flex e-con e-child\" data-id=\"8a3666c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcc0db elementor-widget elementor-widget-heading\" data-id=\"dbcc0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SPONSORSHIP<br>GENESIS OWNER's CUP<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3646dfb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3646dfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30e769 elementor-widget elementor-widget-video\" data-id=\"d30e769\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=L9PARz_DyRE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a852ff elementor-widget elementor-widget-text-editor\" data-id=\"7a852ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #1d1c1d;\"><b>Genesis Canada<\/b> was looking for an opportunity to provide some of their dealerships and key clients with an exclusive experience that would create a lifetime of memories and brand loyalty for Genesis. To facilitate this in a dynamic and impactful way, Genesis Canada partnered with the&nbsp;<b>NHL Alumni Association (NHLAA)<\/b>&nbsp;to co-host the <b>Third<\/b>&nbsp;<b>Annual Genesis Owner&#8217;s Cup <\/b>at the beautiful <b>Muskoka Bay Resort in Gravenhurst, Ontario.<\/b>&nbsp;This exclusive annual event brings together Genesis owners, VIP guests, and NHL Alumni legends for two days of unparalleled camaraderie and golf.<\/span><\/p>\n<p><span style=\"color: #1d1c1d;\">Together, the NHLAA and Genesis ensured this event was more than just a golf tournament; it was an unforgettable experience steeped in luxury and a shared passion for both automotive excellence and Canada&#8217;s favourite sport. The presence of celebrated NHL Alumni truly elevated the event, offering Genesis owners and VIPs a unique opportunity to interact with their hockey heroes in a relaxed and engaging setting. The commitment of the NHL Alumni Association to &#8220;Honouring the Past&#8221; through charitable initiatives resonated deeply with Genesis&#8217;s own philosophy of &#8220;Son-Nim,&#8221; which holds their customers in high esteem as &#8220;honoured guests.&#8221; This shared value of caring for people was evident throughout the entire event. NHL icons such as <b>Paul Henderson, Bryan Trottier,&nbsp;Steve Thomas, Carlo Colaiacovo and Mike Johnson <\/b>joined, with NHLAA Executive Director&nbsp;<b>Glenn Healy<\/b>&nbsp;serving as MC, provided an exceptional opportunity for personal interaction for all of Genesis\u2019s owners. The NHLAA&#8217;s marketing department is dedicated to providing unforgettable experiences and fostering meaningful relationships for our corporate partners, their customers &amp; employees and our NHL Alumni membership.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665998b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"665998b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CASE STUDY &#8211; SPONSORSHIP SPONSORSHIP GENESIS OWNER&#8217;s CUP Genesis Canada was looking for an opportunity to provide some of their dealerships and key clients with an exclusive experience that would create a lifetime of memories and brand loyalty for Genesis. To facilitate this in a dynamic and impactful way, Genesis Canada partnered with the\u00a0NHL Alumni &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6921,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6929","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study | Genesis Owner&#039;s Cup - NHL Alumni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nhlalumni.com\/?page_id=6929\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study | Genesis Owner&#039;s Cup - NHL Alumni\" \/>\n<meta property=\"og:description\" content=\"CASE STUDY &#8211; SPONSORSHIP SPONSORSHIP GENESIS OWNER&#8217;s CUP Genesis Canada was looking for an opportunity to provide some of their dealerships and key clients with an exclusive experience that would create a lifetime of memories and brand loyalty for Genesis. 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